Winning by Design · AI for GTM Session 1 of 4
Session 1

Start Every Call Ahead: The AI Daily Brief

Your company already pays for AI, and the license is doing nothing for you. This week we fix that.
What you leave with: a daily brief routine running against your real book of business.
Session art drops here

Pre-work

Welcome to AI for GTM
Video from your facilitator · 3 to 5 minutes

Before Session 1, confirm you can log in to your AI assistant (Claude preferred, or your company's paid LLM). If your organization allows connectors, connect your CRM, calendar, and email now. If you are not sure what is allowed, forward the connector checklist from your welcome email to your IT contact today so you are ready to build live.

Then jot down your answer to one question and bring it to the session: what are the first three things you check every morning before you decide what to work on?

By the end of this session

The skill underneath

Session 1 is really about delegation: deciding what to hand your AI and what to keep. The brief decides your focus. You decide the action. That judgment is the skill that keeps paying after every model upgrade.

The build: your daily brief

A daily prioritization routine that tells you who to reach out to, what changed, and the three actions that matter today. We build it together live, then you tune it to your lane.

Your lane
Your AI assistant
The Daily Brief prompt

    
  1. Create the Project (or your platform's equivalent) and paste the prompt as its standing instructions.
  2. Connect your sources, or paste this morning's notes if connectors are pending.
  3. Run it on today. Read line 4 first.
  4. Refine until it fits one clean screen and every action names a SPICED element or Bowtie stage.
The moment to watch for

Line 4 exists to find the thing you did not know about your own pipeline. When the brief names a stalled deal or a trigger you missed, that is not a party trick. That is your new morning.

Show Your Work: Assignment 1

Submit to the LMS: the actual conversation you had with your AI to build and refine your daily brief. Run it on a real morning first.

Grading: rubric-based. We are looking for a real book of business, a working refinement loop, and outputs tied to SPICED or the Bowtie. 75 percent or higher passes.

Before you submit

Open the copilot in the corner and paste your draft. It scores against the same rubric your grader uses and gives you one targeted improvement. Learners who pre-grade almost never need the resubmit.

Keep it

This prompt is yours now. Save it where it lives permanently so you never retype it: the note under the prompt shows the way for your platform. In Session 4 you will turn your best workflow into a full Skill that runs on demand.