Research While You Sleep, Sell While You're Awake
Pre-work
Pick your two inputs before the session: a target account you genuinely need to research (an upcoming pitch is ideal) and a real call on your calendar in the next week. Have the account name, your contact's name and role, and any CRM links handy.
Also confirm your daily brief from Session 1 ran at least once this week. Session 2 builds on that muscle.
By the end of this session
- Run an overnight deep-research report on a target account, combining connected sources and public information, with every claim cited or flagged.
- Read an account through the Bowtie: net-new, onboarding, adoption, or expansion.
- Generate a five-minute pre-call exec brief before any meeting: what to know, what they should know, the one outcome to drive, and your two best opening questions.
- Draft an executive-credible first-touch message anchored to the account's stated priorities.
Deep research runs overnight, the five-minute brief runs right before any call. And the habit that makes both work is judging the output: cited or flagged, every claim. You are training your eye, not just the tool.
The build: overnight, and in the gap before a call
Make it chain. At the end of the run, ask it to write the follow-up research prompt for its own Open Questions, then launch that one too, so the second night closes the gaps the first night found. Then load the finished report into NotebookLM and generate an Audio Overview to listen to on the way to the meeting. Reading a report the night before is preparation. Hearing it argued out loud on the drive in is rehearsal.
Stop running it by hand. Once the shape is right, save it as a Skill or a Custom GPT so it triggers by name, then have it read tomorrow's calendar and produce a brief per external meeting before you wake up. The five-minute brief becomes a zero-minute brief, and the only thing left on your plate is reading it.
- Tonight: run Prompt A on your real target. Let it work while you sleep.
- Tomorrow: read it with a red pen. Which claims are cited? Which are flagged? Which would you never have found?
- Before your real call this week: run Prompt B. Walk in knowing their stated priorities.
- Save both where they live permanently. The note under each prompt shows the way.
Show Your Work: Assignment 2
Submit to the LMS: the conversation behind your overnight research run and your pre-call brief, used on a real account and a real call.
- The prompt you used for the overnight deep-research report, with your lane variant.
- The AI's output: the research report, including where it cited sources and where it flagged what it could not verify.
- At least one tweak you made and why.
- The pre-call brief you ran before a real call, and one sentence on how the call went differently because of it.
Grading: rubric-based. We are looking for real accounts, cited claims, a clear Bowtie read, and evidence you used the brief on a live call. 75 percent or higher passes.
Pre-grade your draft with the copilot in the corner. One targeted improvement now beats a resubmit later.