Research While You Sleep, Sell While You're Awake

Pre-work

Pick your two inputs before the session: a target account you genuinely need to research (an upcoming pitch is ideal) and a real call on your calendar in the next week. Have the account name, your contact's name and role, and any CRM links handy.

Also confirm your daily brief from Session 1 ran at least once this week. Session 2 builds on that muscle.

By the end of this session

• Run an overnight deep-research report on a target account, combining connected sources and public information, with every claim cited or flagged.
• Read an account through the Bowtie: net-new, onboarding, adoption, or expansion.
• Generate a five-minute pre-call exec brief before any meeting: what to know, what they should know, the one outcome to drive, and your two best opening questions.
• Draft an executive-credible first-touch message anchored to the account's stated priorities.

The build: two prompts, two speeds

1. Tonight: run Prompt A on your real target. Let it work while you sleep.
2. Tomorrow: read it with a red pen. Which claims are cited? Which are flagged? Which would you never have found?
3. Before your real call this week: run Prompt B. Walk in knowing their stated priorities.
4. Save both where they live permanently. The note under each prompt shows the way.

Show Your Work: Assignment 2

Submit to the LMS: the conversation behind your overnight research run and your pre-call brief, used on a real account and a real call.

• The prompt you used for the overnight deep-research report, with your lane variant.
• The AI's output: the research report, including where it cited sources and where it flagged what it could not verify.
• At least one tweak you made and why.
• The pre-call brief you ran before a real call, and one sentence on how the call went differently because of it.

Grading: rubric-based. We are looking for real accounts, cited claims, a clear Bowtie read, and evidence you used the brief on a live call. 75 percent or higher passes.